FAQ
Email Security Systems & Practices
We can set up multiple user accounts to have access to the Partner Portal. Simply contact your customer representative with the name/s and email/s of the user/s you’d like to add.
What digital programs and tactics are available in partner portal?
- LeadStream/Lead Gen
- Digital Display (ex. Leaderboard, Outstream Video, Prestitial, Remarketing, etc…)
- Email Marketing
- Sponsored Content
- Fleet FAQ/Got Questions
- Blog Boost
- Videocast
How do I download a report as PDF?
The entire dashboard can be downloaded as a PDF file. Please watch the short Partner Portal Video (1:15) for a quick overview.
How do I export individual tables of data?
Individual tables can be downloaded as a CSV file. Please watch the short Partner Portal Video (1:10) for a quick overview.
How far back is the data available in partner portal?
Google’s sunsetting of Universal Analytics and the transition to GA4 means historical data for web page impressions, clicks, and average time on page will go back to 1/1/2023 starting 7/1/2023.
Appendix
Blog Boost: Native website placement linking to a blog hosted on your website. Included in email content newsletter/s.
Click Through Rate (CTR): Click through rate refers to the number of consumers that click on an ad after viewing it. Marketers use the formula of dividing the number of ad clicks by the number of ad impressions.
Click Through Rate (%): Click Through Rate = Total Unique Clicks / Total Impressions
Click to Open Rate: Click to open rate refers to the number of consumers that click on an email promotion ad after viewing it. Marketers use the formula of dividing the number of email ad clicks by the number of email ad opens.
Click to Open Rate (%): Click to Open Rate = Total Unique Email Clicks / Total Unique Email Opens
Clicks: Clicks are calculated by combination of the following metrics:
- On Sponsored Content – Total Unique Web Page Views
- On Email Content – Total Unique Email Deployment Clicks + Total Unique Newsletter Clicks
- On Digital Display Content – Total Unique Clicks
- Lead Stream = Sponsored Content + Email Content + Digital Display Content
Content Leads: Leads generated through content syndication, including whitepapers and ebooks.
Digital Displays: Banners served across Bobit sites as determined by advertiser.
Digital Display Remarketing: Targeted banners served across Bobit sites as determined by advertiser.
E-mail Deployments: The use of email to convert prospects and customers to sales. Email marketing allows marketers to target their prospects and customers with personalized information on their brand, goods, and services to market.
E-mail Promotions: Custom E-promos sent to prospects. Includes all 3rd party and custom deployments.
Fleet FAQ / Got Questions: Your content title, author title, author image and advertiser logo featured in the FleetFAQ / Got Questions widget on home page/s and channel page/s across our site/s.
Display Impressions: The term impression is used to represent the number of times a PPC ad was displayed to consumers.
Web Page Impressions, Views & Clicks: GA4’s Views metric counts the number of times users see a particular screen or page in your app or website. This includes repeated views within a single session. By tracking the number of times users see a specific screen or page, GA4 captures both passive and active engagements, giving you a more holistic view of user behavior.
Impressions are calculated by combination of the following metrics:
- On Sponsored Content – Total Web Page Views
- On Email Content – Total Unique Email Opens + Total Unique Newsletter Opens
- On Digital Display Content – Total Digital Display Impressions
Open Rate (%): Open Rate = Total Unique Email Opens / Total Emails Deployed
Reach: Reach is calculated by combination of the following metrics:
- On Sponsored Content – Total Web Traffic on Sponsored Content Page + Homepage, Main Channel Page & Resource Page Promotion
- On Email Content – Total Email Deployments + Total Newsletter Deployments
- On Digital Display Content – Total Digital Display Impressions
Sponsored Content: Pinned to the top of the website homepage. Included in one user content newsletter per week.
Average Engagement Time: Calculates the average duration users spend actively engaging with your app or website, including transitions to different screens or pages within a session. It includes time spent on multiple screens or pages within a session, providing a holistic view of user engagement.
Whitepapers – Leadstream Content Syndication: Content visible on homepage and industry resources page. Content distributed twice a month in industry resources newsletter.