Partner Portal Overview

FAQ

Can we add additional users to the Partner Portal?

We can set up multiple user accounts to have access to the Partner Portal. Simply contact your customer representative with the name/s and email/s of the user/s you’d like to add.

What digital programs and tactics are available in Partner Portal?

  • LeadStream/Lead Gen
  • Digital Display (ex. Leaderboard, Outstream Video, Prestitial, Remarketing, etc…)
  • Email Marketing
  • Sponsored Content
  • Fleet FAQ/Got Questions
  • Blog Boost
  • Webinars

How do I download a report as a PDF?

The entire dashboard can be downloaded as a PDF file. Please watch the short Partner Portal Video (1:15) for a quick overview.

How do I export individual tables of data?

Individual tables can be downloaded as a CSV file. Please watch the short Partner Portal Video (1:10) for a quick overview.

How far back is the data available in Partner Portal?

You’ll find data going back to January 1st, 2021 for most programs/tactics available in Partner Portal. However, due to the nature of integrating sources of data and attributing data to the correct Partners, not all data is available before June 1st, 2021.

Appendix

Blog Boost: Native website placement linking to a blog hosted on your website.  Included in email content newsletter/s.

Click Through Rate (CTR): Click through rate refers to the number of consumers that click on an ad after viewing it. Marketers use the formula of dividing the number of ad clicks by the number of ad impressions.

Click Through Rate (%): Click Through Rate = Total Unique Clicks / Total Impressions

Click to Open Rate: Click to open rate refers to the number of consumers that click on an email promotion ad after viewing it. Marketers use the formula of dividing the number of email ad clicks by the number of email ad opens.

Click to Open Rate (%): Click to Open Rate = Total Unique Email Clicks / Total Unique Email Opens

Clicks: Clicks are calculated by combination of the following metrics:

  • On Sponsored Content – Total Unique Web Page Views
  • On Email Content – Total Unique Email Deployment Clicks + Total Unique Newsletter Clicks
  • On Digital Display Content – Total Unique Clicks
  • Lead Stream = Sponsored Content + Email Content + Digital Display Content

Content Leads: Leads generated through content syndication, including whitepapers and ebooks.

Digital Displays: Banners served across Bobit sites as determined by advertiser.

Digital Display Remarketing: Targeted banners served across Bobit sites as determined by advertiser.

E-mail Deployments: The use of email to convert prospects and customers to sales. Email marketing allows marketers to target their prospects and customers with personalized information on their brand, goods, and services to market.

E-mail Promotions: Custom E-promos sent to prospects. Includes all 3rd party and custom deployments.

Fleet FAQ / Got Questions: Your content title, author title, author image and advertiser logo featured in the FleetFAQ / Got Questions widget on home page/s and channel page/s across our site/s.

Impressions: The term impression is used to represent the number of times a PPC ad was displayed to consumers.

Impressions are calculated by combination of the following metrics:

  • On Sponsored Content – Total Web Page Views
  • On Email Content – Total Unique Email Opens + Total Unique Newsletter Opens
  • On Digital Display Content – Total Digital Display Impressions

Open Rate (%): Open Rate = Total Unique Email Opens / Total Emails Deployed

Reach: Reach is calculated by combination of the following metrics:

  • On Sponsored Content – Total Web Traffic on Sponsored Content Page
  • On Email Content – Total Email Deployments + Total Newsletter Deployments
  • On Digital Display Content – Total Digital Display Impressions

Sponsored Content: Pinned to the top of the website homepage.  Included in one user content newsletter per week.

Time on Page: Refers to the amount of time a website visitor spends on a page or website.

Whitepapers – Leadstream Content Syndication: Content visible on homepage and industry resources page. Content distributed twice a month in industry resources newsletter.